Last week I was brought on by Bowstring Studios to shoot some social media content for Esurance. Assurance held a sweepstakes in which they chose two fans from every city that had a MLB ball club for an all inclusive trip to the MLB All-Star week. Flights, hotel, tickets to all events, private lounge and more was provided and they all seemed to have a hell of a time. The production team ran interviews and followed the winners around for four days. Editors were set up on site and handed footage through out the day which was cut overnight by the post team who had a DIT station and five edit bays hooked up to a 130 TB raid system. After being approved by Esurance and the MLB, they were uploaded to Facebook and YouTube as each video was approved, usually in a 36 hour turnaround. It was a long, tough week but in the end everyone was happy and we created some great content. One of the pieces which is embedded below has over 330,000 views and has only been online for three days at the time of writing this!!!! I'd like to say it is because of cinematography work of myself and Rory Peach, but I have to give the credit to Chris Sladek on the edit and the two Seattle Mariners fans just being flat out hilarious. The videos can be seen on Esurances Facebook video page or searching the hashtag #ASGWorthyFan.
#ASGWorthyFan Exclusive: Seattle Mariners Part 2They’re back! Watch #ASGWorthyFan duo Will & Mike talk friendships forged through rivalry & “delightful” Cincy chili. #ASG
Posted by Esurance on Thursday, July 16, 2015
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